Press Releases FOR IMMEDIATE RELEASE September 26, 2006 Children Now Praises FCC for Adoption of Kids' Digital Television Agreement The following statement was issued by Patti Miller, vice president of Children Now, in reaction to today’s Federal Communications Commission adoption of rules governing children’s television programming and advertising. "This is a great victory for children. We are so pleased by the FCC’s unanimous vote today; it demonstrates the Commission’s commitment to children and their needs in a rapidly-changing technological environment. By adopting rules along the lines proposed by advocates and media industry representatives, the FCC has taken a great step towards ensuring that children will be provided for and protected in the digital age. These rules will provide children with more educational programming and also will serve to protect them from the harmful effects of excessive advertising. We thank the FCC for prioritizing the needs of children as we transition to digital television."  Children Now is a nonpartisan research and advocacy organization working to raise children's well-being to the top of the national policy agenda. The organization focuses on ensuring quality health care, a solid education and a positive media environment for all children. Children Now's strategic approach creates awareness of children's needs, develops effective policy solutions and engages those who can make change happen.