V-Chip/TV Ratings
Children Now was an influential advocate for the creation of both the V-Chip and the television ratings system (also known as the TV Parental Guidelines), two tools that can help parents make informed choices about the programming their children watch.
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In January 2004, Children Now was appointed to the Television Parental Guidelines Oversight Monitoring Board. The role of the board, comprised of representatives from the public interest community, broadcast networks, cable stations and industry guilds and associations, is to help inform producers and distributors about TV Parental Guidelines and ensure that they are applied accurately and consistently to television programming.
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On September 28, 2004, Children Now testified at a Senate Commerce Committee hearing about the effectiveness of media ratings systems.
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Children Now filed comments with the Federal Communications Commission regarding the impact of violent television programming on children.
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The Annenberg Public Policy Center released a study in February 2003 about parents' use of the V-Chip and presented its findings at the Children's Media Policy Roundtable Discussion in Washington, D.C.
