Media Children Now is recognized as a leading national public policy organization working to ensure children have a healthy and diverse media environment. Children Now co-chairs the Children's Media Policy Coalition, a broad group of public health, research and child advocacy organizations, including the American Academy of Pediatrics, the American Psychological Association and the National PTA. Media Policy Digital Television Children Now led the Children’s Media Policy Coalition in overcoming powerful opposition and securing new rules to improve children’s television as the nation’s broadcasters transition to digital television. Learn about our victory and the work that lies ahead. Interactive Advertising As television transitions to digital, children will be able to view television and access the Internet from the same platform. Children Now is concerned about new marketing practices that will target children when television goes interactive. Media Ownership Children Now has serious concerns about the negative impacts that increased concentration of media ownership can have on children's programming. Legislation In February 2005, Senators Lieberman, Brownback, Clinton and Santorum, re-introduced legislation that would fund a program to study the role and impact of electronic media in children's development. Media and Children's Health V-Chip/TV Ratings Children Now encourages parents to educate themselves about the content of the programs their children watch. Learn about the television ratings, V-chip and about Children Now’s role on the Television Parental Guidelines Oversight Monitoring Board. Obesity Each year the average child sees about 40,000 ads on television alone, the majority of which are for candy, cereal, soda and fast food. Learn about media messages about nutrition and the link to the childhood obesity epidemic.   Media Messages About Race, Class and Gender Children & the Media Publications Children Now has published a number of reports about the role of media in children's lives. Fair Play, for example, finds that most of the top-selling video games offer very little racial and gender diversity. Reflections of Girls in the Media studies the messages children receive about girls and women from a wide range of entertainment media. Boys to Men explores the media messages boys receive from sports programs, television, movies and music videos. And Fall Colors offers the most comprehensive examinations of racial and gender diversity on prime time television. Children & the Media Issue Briefs Our issue briefs examine current issues in the children and the media field and highlights current research, policy work, and media industry perspectives.