Children are uniquely susceptible to the messages they get through the media. For example, children under the age of eight do not recognize the persuasive intent of ads and tend to accept them as accurate and unbiased. TV shows, advertising, video games, online content and other media all play a role in informing children’s opinions and shaping their health and well-being.
Children Now’s work on the following childhood issues related to media and health aims to provide children with an enriching media environment while also protecting them from unhealthy outcomes:
Childhood Obesity & Advertising
Regulating Interactive Advertising to Children
Use of Licensed Characters to Sell to Children