Our children are a primary target of advertising, with companies spending $15 billion a year on marketing to children under the age of 12, twice the amount they spent just 10 years ago. What tends to be overlooked, however, is that children are uniquely susceptible to advertising messages. For instance:
As such, Children Now works to better understand advertising’s impact on children’s health and ensure their best interests are reflected in our nation’s advertising policies. You can learn more about our work in the following areas: