The following statement was issued by Patti Miller, vice president of Children Now, in reaction to today’s Federal Communications Commission adoption of rules governing children’s television programming and advertising.

“This is a great victory for children. We are so pleased by the FCC’s unanimous vote today; it demonstrates the Commission’s commitment to children and their needs in a rapidly-changing technological environment. By adopting rules along the lines proposed by advocates and media industry representatives, the FCC has taken a great step towards ensuring that children will be provided for and protected in the digital age. These rules will provide children with more educational programming and also will serve to protect them from the harmful effects of excessive advertising. We thank the FCC for prioritizing the needs of children as we transition to digital television.”