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Children Now statement in response to today's FTC follow-up report on food marketing to children

Dec 21, 2012

In response to today’s release of “A Review of Food Marketing to Children and Adolescents: Follow-Up Report” by the Federal Trade Commission, Eileen Espejo, director of media & health policy for Children Now, states:

“Today’s release of the Federal Trade Commission’s follow-up report on food marketing to children and adolescents underscores the need for all children’s media companies to participate meaningfully in solutions towards reducing children’s exposure to unhealthy food and beverage products. Media companies must limit their use of licensed characters to more nutritious products and determine nutritional standards that apply across their platforms. 

“Children Now supports the FTC’s idea of media companies adopting uniform, objective standards for their child-directed programs. We look forward to working with policymakers in Washington, D.C., stakeholders and media companies to help reduce children’s exposure to unhealthy food marketing.”

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