Lemonade Creative Consulting, President
Donna Friedman Meir is an accomplished producer, programmer, marketer, and brand builder of children’s media content. Her twenty-plus year career has been dedicated to creating inspiring entertainment experiences for children across multiple platforms. She has held senior executive positions at National Geographic, The WB Television Network, and Nickelodeon. Her influential and impactful successes led to her being named one of the top 25 most powerful women in television by Electronic Media in October 2002. Donna is currently the President of LEMONADE Creative Consulting, where she consults on the creative and strategic development of kids and family experiences and franchises, as well as STATIC FREE MEDIA, a next generation transmedia studio. Her distinguished client list includes senior management at Nickelodeon, Cornucopia Arts/The Juilliard School, Interactive Metronome, Pluckypea Inc., KIDO’Z and Tinopolis LLC.
As President of National Geographic Kids Entertainment, Donna founded and ran National Geographic’s first foray into kids television and entertainment. She established the division’s mission and strategy, “To excite kids to explore their world, through entertainment with substance” and developed content to support that. Her credits include four critically acclaimed TV series and one special: the Emmy-nominated “Mama Mirabelle’s Home Movies,” “Toot and Puddle: I’ll Be Home for Christmas,” “Toot and Puddle” the series, “Are We There Yet? World Adventure,” and “Iggy Arbuckle.”
Before joining National Geographic, Donna was executive vice president at Kids’ WB! where she oversaw all creative aspects of the kids’ broadcast network programming, leading the network to the #1 position in ratings for four years and ten consecutive sweeps victories. One of her crowning achievements at Kids’ WB! was her success in growing and building the very first transmedia megabrand, Pokemon as well as its successor, Yugioh. Among the hit series she acquired, developed, greenlit and supervised were “Jackie Chan Adventures,” “What’s New Scooby Doo?” and “X-Men Evolution.”
In her nine years at Nickelodeon, Donna held many roles. In all of her positions at the network, Donna’s passion, energy and visionary thinking were leveraged to grow brands and expand them across multiple platforms, including interactive, consumer products, book publishing and location-based entertainment, both domestically and internationally. As Vice President, Marketing and Associate Creative Director for Nickelodeon Latin America, she launched and grew Nickelodeon’s first pan-regional, tri-lingual network in this region. Earlier in her Nickelodeon career, she produced several critically acclaimed CD-ROM and videogame titles. She also co-authored and produced How to Nickelodeon, the highly touted original guide to Nickelodeon’s brand identity and philosophy.
Donna is Phi Beta Kappa and a magna cum laude graduate of Harvard University where she wrote her honors thesis on “The Walt Disney Company & the Children’s Television Workshop – Constructing Children’s Culture.” Her commitment to building exciting and engaging children’s experiences runs deep. While she has lived and worked in multiple countries through the years, Donna currently resides in Montclair, NJ with her husband and two children, Alyla and Joss.