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Help get the word out about changes to kids’ health programs

Join The Children’s Movement of California

Donate to Children Now

 
 

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Reports & Research

California County Scorecard of Children’s Well-Being, 2012

KIDS COUNT Data Book, 2012

California Report Card, 2011-12

 

The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children, 2009

Educationally/Insufficient? An Analysis of the Availability & Educational Quality of Children’s E/I Programming, 2008

See All Reports & Research

 

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Related News

Child health advocates say plan to scrap Healthy Families will cost, not save (KPCC-FM)

Senate Rejects ACA/Exchange Bill (CA Healthline)

Analysis: Governor’s Budget Plan Sells Kids Short (CA Healthline)

 

Children Now Asks FCC to Put Teeth in Tentative Kids Ad Conclusions (Broadcasting & Cable)

Disney junk food ad ban guided by CU nutrition center (Denver Post)

See All News

 

Why It’s Time For
The Children’s Movement

Our nation’s leaders often speak of children being a priority, yet the reality is that children continue to be underrepresented and under-funded by state and federal policymakers. Their well-being is steadily declining because our political system is driven by the interplay and competition among interest groups.

Interest groups rely on the established sources of political power—organized constituencies, lobbying dollars and campaign contributions—to get results. Since children are, after all, just children, they currently do not have any source of political power behind them. They have no competitive voice in this system.

“But they’re children,” you may be thinking, “aren’t their issues treated differently?” They are not. Over 20 years of experience on the front lines and the opinions of the top political analysts with whom we’ve strategized tell us that children are subject to the same political forces as any other issue.

Children Now—and your participation in The Children’s Movement—gives children the source of political power they need. Together, we can hold policymakers and industry more accountable by giving children a stronger voice in interest group-driven politics. We, as a unified force, can bring attention to the tremendous opportunities our society has in establishing better policies and practices concerning our children.

Our Mission

Children Now’s mission is to find common ground among influential opinion leaders, interest groups and policymakers, who together can develop and drive socially innovative, “win-win” approaches to helping all children achieve their full potential.

A Unique, Proven &
Repeatable Approach

Figure: Children Now’s Approach (Click to enlarge image)