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Take Action

Join The Children’s Movement of California

Tell others about The Children’s Movement of California and its Pro-Kid campaigns

Donate to the Pro-Kid cause

 
 

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Reports & Research

California County Scorecard of Children’s Well-Being, 2014-15

KIDS COUNT Data Book, 2013

The Future of Children’s Media: Advertising, Conference Report, 2007

 

The Effects of Interactive Media on Preschoolers’ Learning, 2007

Fall Colors: Prime Time Diversity Report, 2003

Boys to Men: Conference Report on Media Messages About Masculinity, 1999

A Different World, 1999

See All Reports & Research

 

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Related News

Disney junk food ad ban guided by CU nutrition center (Denver Post)

More Empty Recommendations on Junk Food Marketing to Children (The Huffington Post)

Special Report: How Washington went soft on childhood obesity (Reuters)

 

Pediatricians: Stop Marketing Junk to Kids (TakePart.com)

Foreclosure Crisis Taking Heavy Toll on California Kids (KQED-FM)

Food Fight (Nation’s Restaurant News)

See All News

 

Facts & Figures

Existing research shows that children’s exposure to television advertising for non-nutritious food products is a significant risk factor contributing to childhood obesity.

See All Facts & Figures

 
 

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Resources

Coverage Info & Resources for Children with Special Needs

Children Now brief submitted to the U.S. Supreme Court in support of important protections for children’s media

Claiming Health: Front-of-Package Labeling of Children’s Food

 

Solving the Problem of Childhood Obesity within a Generation: White House Taskforce on Childhood Obesity Report to the President

Children Now comments submitted to the White House Task Force on Childhood Obesity

 

It Is Difficult to Monitor Children’s TV Viewing

Parents try very hard to protect their children them from content that may be disturbing. To help them, Children Now was an influential advocate for the creation of both the V-Chip and the television ratings system (also known as the TV Parental Guidelines), two tools that can help parents make more informed choices about the programming their children watch.

In January 2004, Children Now was appointed to the Television Parental Guidelines Oversight Monitoring Board. This board, which is comprised of representatives from the public interest community, broadcast networks, cable stations and industry guilds and associations, aims to inform television producers and distributors about the TV Parental Guidelines and ensure that they are applied accurately and consistently to television programming.

Learn more about the TV Parental Guidelines

Giving Children A Voice

In 2008, Children Now and a coalition of children’s advocates filed an amicus brief with the U.S. Supreme Court to protect the laws and rules that safeguard children on the nation’s airwaves.

Read the press release

In 2004, Children Now testified at a Senate Commerce Committee hearing about the effectiveness of media ratings systems.

Read Children Now’s testimony

Also in 2004, Children Now filed comments with the Federal Communications Commission (FCC) regarding the impact of violent television programming on children.

Read Children Now’s comments to the FCC

Read replies to our comments

Read the Appendix to the comments