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Reports & Research

The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children, 2009

The Future of Children’s Media: Advertising, Conference Report, 2007

The Effects of Interactive Media on Preschoolers’ Learning, 2007

 

Fall Colors: Prime Time Diversity Report, 2003

Boys to Men: Conference Report on Media Messages About Masculinity, 1999

A Different World, 1999

Reflections of Girls in the Media, 1997

 

Facts & Figures

A new study of children found that watching TV was more harmful to children’s health than other sedentary activities like using a computer. In the study, the more TV children watched, the higher their blood pressure rose, regardless of their weight.

Existing research shows that children’s exposure to television advertising for non-nutritious food products is a significant risk factor contributing to childhood obesity.

 
 

Resources

Children Now comments submitted to the White House Task Force on Childhood Obesity

 
 

It Is Difficult to Monitor Children’s TV Viewing

Parents try very hard to protect their children them from content that may be disturbing. To help them, Children Now was an influential advocate for the creation of both the V-Chip and the television ratings system (also known as the TV Parental Guidelines), two tools that can help parents make more informed choices about the programming their children watch.

In January 2004, Children Now was appointed to the Television Parental Guidelines Oversight Monitoring Board. This board, which is comprised of representatives from the public interest community, broadcast networks, cable stations and industry guilds and associations, aims to inform television producers and distributors about the TV Parental Guidelines and ensure that they are applied accurately and consistently to television programming.

Learn more about the TV Parental Guidelines

Giving Children A Voice

In 2008, Children Now and a coalition of children’s advocates filed an amicus brief with the U.S. Supreme Court to protect the laws and rules that safeguard children on the nation’s airwaves.

Read the press release

In 2004, Children Now testified at a Senate Commerce Committee hearing about the effectiveness of media ratings systems.

Read Children Now’s testimony

Also in 2004, Children Now filed comments with the Federal Communications Commission (FCC) regarding the impact of violent television programming on children.

Read Children Now’s comments to the FCC

Read replies to our comments

Read the Appendix to the comments