Reports & Research

Understanding Childhood Issues & Highlighting Them

Take Action

Join the Children’s Movement

 
 

Expand

Latest News

The Gray And The Brown: The Generational Mismatch (National Journal)

FCC Indecency Policy Rejected on Appeal (NY Times)

Junk food and obesity: Taking a cue from tobacco control (LA Times)

 

High school graduation rate puts California to shame (Sacramento Bee)

Consumer group targets McDonald’s Happy Meal toys (Reuters)

Shrek lures kids to sugary snacks, not carrots (Chicago Tribune)

Cost of Raising a Child Goes Up (KCBS-FM)

Big insurance changes in store for Californians with pre-existing conditions (San Jose Mercury News)

FCC Fines 7 For Kid’s TV Ad Violations (TVNewsCheck)

State Lags in Dental Health Care for Children (NY Times)

Group links 4th-grade reading proficiency, national success (USA Today)

Schwarzenegger’s proposed cuts to ‘Healthy Families’ violate federal law (KPCC-FM)

Law protects kids with pre-existing conditions (San Francisco Chronicle)

Ranks of those without health insurance soar in California (Sacramento Bee)

U.S. youth likely to face greater health issues (NPR)

U.S. politicians may unite in obesity battle (CNBC)

Children Now gives California health, education low grade (SFGate.com)

School Matters: California Must Raise Latino Student Achievement (New America Media)

Another dismal report card (San Jose Mercury News)

Companies fall short in advertising healthy foods to children (Los Angeles Times)

Fed warning threatens CA kids’ health program (KGO-TV)

 

Expand

Policy Priorities

Continue to develop a comprehensive (“cradle-to-career”), integrated, longitudinal information system that supports students, teachers, administrators and policymakers; enables more timely and comprehensive identification and response to children’s needs; and improves access to and use of data from the system.

Implement a comprehensive and balanced package of K-12 reforms and investments that includes an equitable and transparent finance system for all schools; policies that support the recruitment, retention and equitable distribution of high-quality staff; and additional resources to ensure all students succeed and learn in safe, well-equipped instructional settings.

Improve kindergarten readiness by identifying and addressing the needs of struggling students earlier through developmentally-appropriate assessments in early learning settings and kindergarten, and adopt a statewide kindergarten readiness assessment.

 
 

Interactive Advertising and Children: Issues and Implications, 2005

Aug 01, 2005

Download file: media_brief_2005.pdf

Interactive technology has the potential to revolutionize how children watch television. With a simple click of the remote control, childrenwill go from passive viewers to active participants, having the potential to explore subjects in detail, ask experts questions and play games. Yet interactive technology also opens the door to intrusive advertising practices, similar to those currently used on the Internet. As television transitions from analog to digital, questions arise regarding how interactive advertising will be used to market to children and how young viewers will be affected. This brief explores these questions and offers recommendations to protect children in a new age of interactive advertising.

« Back