Reports & Research
Understanding Childhood Issues & Highlighting Them
Big Media, Little Kids 2: Examining the Influence of Duopolies on Children's Television Programming, 2007
Sep 20, 2007
Download file: bigmedia_2007.pdf
Television broadcasters claim that duopolies are necessary to “preserve and enhance” their ability to serve the public interest. Children Now’s Big Media, Little Kids 2: Examining the Influence of Duopolies on Children’s Televison Programming finds quite the opposite is true when it comes to children’s television. The report provides compelling evidence that, as media companies grow bigger through consolidation, the amount of programming provided for children decreases dramatically.
This finding is especially important because the quantity of children’s educational programming is one of only a handful of ways that citizens can measure broadcasters’ efforts to serve the public interest, which they are required to do in exchange for free use of the publicly-owned airwaves.