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Tell others about The Children’s Movement of California and its Pro-Kid campaigns

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Reports & Research

KIDS COUNT Data Book, 2013

California Report Card, 2011-12

Childhood Obesity & Dental Disease: Common Causes, Common Solutions, 2011

 

California County Scorecard of Children’s Well-Being, 2010

The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children, 2009

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Related News

Disney junk food ad ban guided by CU nutrition center (Denver Post)

More Empty Recommendations on Junk Food Marketing to Children (The Huffington Post)

Special Report: How Washington went soft on childhood obesity (Reuters)

 

Pediatricians: Stop Marketing Junk to Kids (TakePart.com)

One in Four California Families Can’t Afford Food for Their Kids (New America Media)

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Facts & Figures

If obesity trends persist, one in three California children born in 2000 is expected to develop type 2 diabetes in their lifetime.

According to federal guidelines, children and adolescents should participate in physical activity for at least one hour every day. Only 29% of California’s children, ages 5-11, meet this recommendation.

Economic disparities exist in access to healthy foods. Low-income neighborhoods have the lowest number of supermarkets and the highest number of fast food restaurants.

 

Adolescents’ physical activity differs by gender. In California, the percentage of adolescent boys involved in at least one hour of physical activity every week day (20%) is twice as high as the percentage for adolescent girls (10%).

About one in three California children (31%), ages 10-17, is overweight or obese, just slightly below the national average (32%).

See All Related Facts & Figures

 

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Policy Priorities

Centralize the creation of a comprehensive public policy agenda to address obesity.

Support a state tax on sweetened beverages to help reduce dental decay and obesity.

Make it easier for needy families to participate in CalFresh.

 

Increase physical activity during and after school.

Resume the adoption process for the health curriculum framework in public schools in 2012-13 and ensuring the inclusion of nutrition education.

Provide incentives for redevelopment projects to incorporate health concerns into planning by conducting health impact assessments and involving affected residents.

See All Policy Priorities

 

Resources

Claiming Health: Front-of-Package Labeling of Children’s Food

Solving the Problem of Childhood Obesity within a Generation: White House Taskforce on Childhood Obesity Report to the President

 
 

Without effective intervention, childhood obesity will dramatically impact all children’s futures, resulting in deep social, physical, and economic costs for our society as a whole. Currently, childhood obesity is expected to result in the first generation of Americans whose life expectancy is shorter than that of their parents.

Fortunately, growing awareness and attention to the crisis is leading to action. These efforts take a variety of forms and address everything from individual decision-making about food choices and physical activity to system-wide policy reform.

The high human & economic costs of the epidemic

Overweight children are much more likely to develop severe health issues such as type 2 diabetes, cardiovascular disease, sleep apnea and asthma. Additionally, being overweight often undermines children’s social and emotional well-being by increasing the likelihood that they will be stigmatized by their peers, thus lowering their self-esteem and interfering with their academic achievement and successful transition to adulthood.

Medical expenses attributable to obesity cost Californians $7.7 billion each year.

Beyond the human toll, the economic costs of obesity are staggering. For example, medical expenses attributable to obesity cost Californians $7.7 billion each year.  Moreover, these costs are increasing rapidly. Between 1999 and 2005, charges for obesity-related hospitalizations almost doubled. 

While there is clear consensus that the epidemic must be addressed, the sheer number and scope of contributing factors—from the prevalence of fast-food restaurants, to unhealthy food advertising targeted to children, to limited opportunities for physical activities, to new time pressures on families that limit healthy eating—makes it very difficult to do so.

Figure: The Complexity of the Childhood Obesity Issue
(Click to enlarge image)

The good news, however, is that many steps can be taken now to combat childhood obesity. These include:

These steps are best taken in concert, with collaboration across multiple systems. But, research suggests that even small changes can make a difference.