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Take Action

Join The Children’s Movement of California

Tell others about The Children’s Movement of California and its Pro-Kid campaigns

Donate to the Pro-Kid cause

 
 

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Reports & Research

KIDS COUNT Data Book, 2013

California Report Card, 2011-12

The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children, 2009

 

The Future of Children’s Media: Advertising, Conference Report, 2007

The Effects of Interactive Media on Preschoolers’ Learning, 2007

Fall Colors: Prime Time Diversity Report, 2003

Boys to Men: Conference Report on Media Messages About Masculinity, 1999

A Different World, 1999

Reflections of Girls in the Media, 1997

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Related News

Disney junk food ad ban guided by CU nutrition center (Denver Post)

More Empty Recommendations on Junk Food Marketing to Children (The Huffington Post)

Special Report: How Washington went soft on childhood obesity (Reuters)

 

Pediatricians: Stop Marketing Junk to Kids (TakePart.com)

Foreclosure Crisis Taking Heavy Toll on California Kids (KQED-FM)

Food Fight (Nation’s Restaurant News)

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Facts & Figures

Existing research shows that children’s exposure to television advertising for non-nutritious food products is a significant risk factor contributing to childhood obesity.

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Resources

Coverage Info & Resources for Children with Special Needs

Children Now brief submitted to the U.S. Supreme Court in support of important protections for children’s media

Claiming Health: Front-of-Package Labeling of Children’s Food

 

Solving the Problem of Childhood Obesity within a Generation: White House Taskforce on Childhood Obesity Report to the President

Children Now comments submitted to the White House Task Force on Childhood Obesity

 

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Children are uniquely susceptible to the messages they get through the media. For example, children under the age of eight do not recognize the persuasive intent of ads and tend to accept them as accurate and unbiased. TV shows, advertising, video games, online content and other media all play a role in informing children’s opinions and shaping their health and well-being.