Advertising to Children
"You can tell the ideals of a nation
by its advertisements"
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Tell others about The Children’s Movement of California and its Pro-Kid campaigns |
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ExpandRelated News |
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Disney junk food ad ban guided by CU nutrition center (Denver Post) |
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More Empty Recommendations on Junk Food Marketing to Children (The Huffington Post) |
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Special Report: How Washington went soft on childhood obesity (Reuters) |
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Facts & Figures |
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Existing research shows that children’s exposure to television advertising for non-nutritious food products is a significant risk factor contributing to childhood obesity. |
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See All Facts & Figures |
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ExpandResources |
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Children Now brief submitted to the U.S. Supreme Court in support of important protections for children’s media |
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Claiming Health: Front-of-Package Labeling of Children’s Food |
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Solving the Problem of Childhood Obesity within a Generation: White House Taskforce on Childhood Obesity Report to the President |
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Our children are a primary target of advertising, with companies spending $15 billion a year on marketing to children under the age of 12, twice the amount they spent just 10 years ago. What tends to be overlooked, however, is that children are uniquely susceptible to advertising messages. For instance:
- Children under the age of eight do not recognize the persuasive intent of ads and tend to accept them as accurate and unbiased.
- A 30-second commercial can influence brand preferences in children as young as two years old.
As such, Children Now works to understand advertising’s impact on children’s health and ensure that children’s best interests are reflected in our nation’s advertising policies.
Children Now is the leading, nonpartisan, umbrella research, policy development, and advocacy organization dedicated to promoting children's health and education in California and creating national media policies that support child development. The organization also leads The Children's Movement of California.
© 2013 Children Now. All Rights Reserved.
Pro-Kid is a registered trademark of Children Now.